Hi, I’m Gathoni,
a Brand Strategist
Based in Nairobi, Kenya
Specializing in Narrative Design
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I connect the big picture across visual, written, audio, and motion to ensure every touchpoint feels intentional.
I connect the big picture across visual, written, audio, and motion to ensure every touchpoint feels intentional.
By uncovering a brand’s “why” and aligning design, voice, and experience into cohesive systems.
By uncovering a brand’s “why” and aligning design, voice, and experience into cohesive systems.
Bringing brands to life by providing brand-first creative direction
Bringing brands to life by providing brand-first creative direction
With 5+ years of experience
With 5+ years of experience
Services
BRANDING
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Description texDefining the "Why" behind your business. I build the foundational framework that aligns your long-term goals with audience insights, ensuring every move you make drives measurable growth.t goes here
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Description text goCarving out your unique space in the market. I analyze the competitive landscape to identify your "white space" and create a strategy that makes you the only choice, rather than just another alternative.es here
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Transforming business facts into a compelling human narrative. I craft the stories that turn your customers into believers and your product into a meaningful journey.goes here
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Defining your brand’s personality through language. I develop a distinct verbal identity that ensures every word you speak, from slogans to social captions, is recognizable, intentional, and on-brand.
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Bridging the gap between strategy and execution. I distill complex business goals into creative concepts that serve as the visual and logical anchor for your entire project.
DESIGN
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Translating strategy into a cohesive visual language. I curate the aesthetic territory, photography, illustration, and design, to ensure your brand feels as evocative and premium as it sounds.
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We create a systematic collection of visual elements, logo, color palette, typography, imagery, and graphic styles, that consistently express a brand’s strategy, personality, and values across all touchpoints, making the brand instantly recognizable and emotionally resonant.
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Bringing your brand narrative to life through movement. I create dynamic, attention-grabbing content that elevates your digital presence and stops the scroll.
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Designing the physical extension of your brand. I create packaging that balances aesthetic impact with functional clarity, ensuring your product stands out the moment it hits the shelf.
COMMUNICATION
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Unifying multi-disciplinary teams toward a singular vision. I lead collaboration across creative, marketing, and development departments to ensure every execution stays true to the overarching brand narrative.
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Ensuring your brand speaks with one voice. I synchronize your messaging across all channels, from web to email to social, creating a unified, authoritative experience that builds customer trust
Work
Get to know me!
